Website optimization includes search engine optimization (SEO) of the content and domain(s) around specific ideas or keywords, adding a church blog for “meaty” content and community discussion, publishing articles to establish expertise and building backlinks from related websites.

#1 by Prodigal - April 21st, 2009 at 18:38
Adding a glossary or reference page can increase your appeal to the Google bots and provides a number of inlinks to other pages on your site, so you get double benefits.