Archive for category Website

Facebook Intro

Facebook is the most popular of all of the social networking sites. It doesn’t suffer from the spam of MySpace, now in full decline, and reaches a key target age range. If you compare the demographic of Facebook users compared to Barna’s research on a similar age groupĀ  that the church is losing typically, there is almost a significant direct correlation. Facebook’s demographic below:

Facebook Demographic

Facebook Demographic

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Graphics Intro

The importance of graphics as an integral part of a website has grown significantly. Static and dynamic graphics as well as video have been shown to be a key consideration for Web users who want to feel comfortable with a church before attending it for the first time.

Video on the Web can be as much as 3X as effective as text alone.

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Optimization Intro

Website optimization includes search engine optimization (SEO) of the content and domain(s) around specific ideas or keywords, adding a church blog for “meaty” content and community discussion, publishing articles to establish expertise and building backlinks from related websites.

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Website Intro

The church website would include standard copy like a home page, contact page, schedule, media, bios, mission statement, etc.

Ideally the church will have a central theme already that can radiate throughout the site making its message distinct and search engine-friendly. Search engine optimization (SEO), forms and graphics are integral parts of this category.

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