Spiral

Facebook Intro

admin — Sat, 25 Apr 2009 17:08:57 +0000

Facebook is the most popular of all of the social networking sites. It doesn’t suffer from the spam of MySpace, now in full decline, and reaches a key target age range. If you compare the demographic of Facebook users compared to Barna’s research on a similar age group that the church is losing typically, there is almost a significant direct correlation. Facebook’s demographic below:

Facebook Demographic

Potent Quotin’

rlmayhan — Fri, 24 Apr 2009 14:23:24 +0000

–The Case for Christianity (C.S. Lewis)

“Reality, in fact, is always something you couldn’t have guessed. That’s one of the reasons I believe Christianity. It’s a religion you couldn’t have guessed.”

Graphics Intro

admin — Thu, 02 Apr 2009 23:43:06 +0000

The importance of graphics as an integral part of a website has grown significantly. Static and dynamic graphics as well as video have been shown to be a key consideration for Web users who want to feel comfortable with a church before attending it for the first time.

Video on the Web can be as much as 3X as effective as text alone.

Optimization Intro

rlmayhan — Thu, 02 Apr 2009 03:26:27 +0000

Website optimization includes search engine optimization (SEO) of the content and domain(s) around specific ideas or keywords, adding a church blog for “meaty” content and community discussion, publishing articles to establish expertise and building backlinks from related websites.

Twitter Intro

rlmayhan — Thu, 02 Apr 2009 02:55:03 +0000

Twitter is one of hundreds of social networking sites. Twitter is “texting” online rather than on a cell phone. It’s audience is 4-8 million strong and its demographic includes teens and young adults.

Applications like TweetDeck enable Twitter users to track other users by keyword (e.g. geography, likes, dislikes, hot topics, etc.). TweetDeck will simultaneously monitor Facebook but loses its best functionality.

Social Networking Intro

admin — Thu, 02 Apr 2009 02:48:46 +0000

Social networking is an excellent means to spreading the word about anything. Churches should consider their distinct footprint in their community first. What would describe your church’s central message in one sentence? It’s very important that this message distinguishes the church from among other local church messages.

Of hundreds of choices, leading social networking sites for church outreach include LinkedIn, Facebook and Twitter. They attract unique demographics and offer different strengths.

Website Intro

admin — Thu, 02 Apr 2009 01:21:17 +0000

The church website would include standard copy like a home page, contact page, schedule, media, bios, mission statement, etc.

Ideally the church will have a central theme already that can radiate throughout the site making its message distinct and search engine-friendly. Search engine optimization (SEO), forms and graphics are integral parts of this category.